|
A GOOD START ... is guaranteed every new B-A station with the latest in promotional features - the "Stork Kit." A sort of layette for the new arrival in the B-A family, this station opening kit contains everything for the successful launching of the service station in the community:
"Open for Business" Banners
"Open for Business" A-Board Posters
String of B-A Pennants
30 Spinner Hangers for Sales Room
50 pairs White Gloves for free distribution to first customers
Two kinds of business and "thank you" cards
Samples for free distribution - key chains, whindshield scrapers, book-matches, etc.
Mats and layouts for newspaper advertisements
Radio scripts for local radio announcements
Samples of three news stories for newspaper release
Fifty partially printed letterheads and finished sample
All these necessary promotional items are packed in a compact tin box and their use can turn the ordinary service station opening into a local event ... with a corresponding increase in newspaper publicity, free advertising and customer interest.
The Stork Kit is B-A's answer to the problem of publicizing service station openings which not only aids the quick establishment of the dealer just starting business but benefits those dealers already established, by creating community goodwill for B-A and all its service stations.
Previous Features of the Month
|
